Global Media Forecast Released

Ross, Sid
October 2000
Brandweek;10/16/2000, Vol. 41 Issue 40, p36
Trade Publication
Introduces the book `Global Entertainment and Media Outlook: 2000-2004,' unveiled by PricewaterhouseCoopers which focuses on the annual five-year forecast of the entertainment and media industries. Industry sectors covered by the book; Forecast on the use of electronic mail messages as a means of communication; Predicted growth in online advertising and electronic commerce.


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