TITLE

Global Media Forecast Released

AUTHOR(S)
Ross, Sid
PUB. DATE
October 2000
SOURCE
Brandweek;10/16/2000, Vol. 41 Issue 40, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Introduces the book `Global Entertainment and Media Outlook: 2000-2004,' unveiled by PricewaterhouseCoopers which focuses on the annual five-year forecast of the entertainment and media industries. Industry sectors covered by the book; Forecast on the use of electronic mail messages as a means of communication; Predicted growth in online advertising and electronic commerce.
ACCESSION #
3732861

 

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