Kiss and Sell

Van Munching, Philip
October 2000
Brandweek;10/16/2000, Vol. 41 Issue 40, pM124
Trade Publication
Comments on the political campaign strategies of presidential candidates in the United States for the November 7, 2000 election. Use of marketing as a driving force in politics; Issues on public kissing by the presidential candidates during the election campaign; Important characteristics of a presidential candidate.


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