TITLE

Winning a Better Grade than C++

AUTHOR(S)
Wasserman, Todd
PUB. DATE
October 2000
SOURCE
Brandweek;10/16/2000, Vol. 41 Issue 40, pM121
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing strategy for Sun Microsystems' Java programming language. Marketing advantages of Java over several computer programming languages; Popularity of Java; Reason behind the development of the programming language.
ACCESSION #
3732856

 

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