He Rose from the Deep End

Wasserman, Todd
October 2000
Brandweek;10/16/2000, Vol. 41 Issue 40, pM118
Trade Publication
Offers a look at the marketing strategy of chief executive officer Scott McNealy for the computer products of Sun Microsystems Inc. Rivalry between Sun and IBM Corp.; Avertising campaign used by McNealy against Microsoft Corp.; Financial performance of the company.


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