TITLE

Calling Captain Kirk

AUTHOR(S)
Beirne, Mike
PUB. DATE
October 2000
SOURCE
Brandweek;10/16/2000, Vol. 41 Issue 40, pM76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Jackie Stern, director of advertising at Priceline.com. Marketing strategy of Stern; Advertising campaign which featured actor William Shatner; Impact of the advertising campaign on the sales of the company.
ACCESSION #
3732849

 

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