TITLE

The PT Cruiser's Storied History

AUTHOR(S)
Green, Jeff
PUB. DATE
October 2000
SOURCE
Brandweek;10/16/2000, Vol. 41 Issue 40, pM68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers a look a the method used for the interior design of the PT Cruiser automobile by Daimler Chrysler AG. Use of the archetype research process designed by Clotaire Rapaille; Gadgets used in the automobile; Estimated marketing budget for the automobile; Highlights of the marketing strategy used.
ACCESSION #
3732848

 

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