TITLE

Focusing on the Front End

AUTHOR(S)
Green, Jeff
PUB. DATE
October 2000
SOURCE
Brandweek;10/16/2000, Vol. 41 Issue 40, pM66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers a look at the advertising and marketing strategy of Susan Thomson for the PT Cruiser automobile by DaimlerChrysler AG. Customer response to the automobile; Premarketing success of the PT Cruiser; Highlights of the company's marketing strategy.
ACCESSION #
3732847

 

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