TITLE

Product Placement is Paramount

AUTHOR(S)
Wasserman, Todd
PUB. DATE
October 2000
SOURCE
Brandweek;10/16/2000, Vol. 41 Issue 40, pM36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the television and motion picture product placements of Nokia cellular phones. Value of the deal between Nokia Corp. and Keppler Entertainment in El Segundo, California; Movies in which Nokia cellular phones were featured.
ACCESSION #
3732844

 

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