TITLE

Fashion Statement

AUTHOR(S)
Wasserman, Todd
PUB. DATE
October 2000
SOURCE
Brandweek;10/16/2000, Vol. 41 Issue 40, pM32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Matt Wisk, former vice president of customer marketing for Nokia. Role of Wisk in the increase in Nokia cellular telephone distribution worldwide; Edge of Nokia over its competitors; Branding philosophy of the company; Marketing career of Wisk.
ACCESSION #
3732843

 

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