Finance Goes Public

Lazaroff, Leon
October 2000
Brandweek;10/16/2000, Vol. 41 Issue 40, pM22
Trade Publication
Reports on the marketing strategies of companies listed in various stock exchanges in the financial services industry. Growing number of people in the United States who have investments in the stock market; Branding of companies that are planning for initial public offering or listing on stock exchanges; Publicity programs of several companies.


Related Articles

  • A FAR-sighted view. Jenkins, John // Money Marketing;7/18/2002, p41 

    Reports on the financial strength of the major with-profits companies in Great Britain as of July 2002. Returns generated by the equity market in 2000 and 2001; Increase in the number of offices using the future profits implicit item; Details of the resilience test in force in respect of...

  • ISA marketing plans hit as concern over war jolts confidence. Frankel, Hannah // Precision Marketing;2/14/2003, Vol. 15 Issue 18, p1 

    Focuses on the crisis of confidence facing financial direct marketers in the British individual savings account (ISA) market due to uncertainty over a possible war against Iraq. Forecast decline in ISA sales; Research data from the Association of Investment Trust Companies showing aa decline in...

  • STOCK MARKET DEVELOPMENT IN CEE COUNTRIES -- THE PANEL DATA ANALYSIS. Kurach, Radosıaw // Ekonomika / Economics;2010, Vol. 89 Issue 3, p20 

    Since financial system development is a necessary condition of the long-run economic growth, in this paper we address the question about the factors that may drive in particular the development of stock market segment. We propose a set of potential determinants and then empirically verify their...

  • Why marketing is key to helping financial services move forward. Ambler, Tim // Marketing (00253650);2/22/2001, p24 

    Discusses the vital role marketing plays in promoting financial services in Great Britain. Loss of brand equity by the London Stock Exchange; Revamp of the trade association British Invisibles; Prioritization of marketing by the executive committees of financial service firms.

  • GENERAL CHARACTERISTICS OF THE THE AUTONOMOUS PROVINCE VOJVODINA'S FINANCIAL MARKET AS A PART OF A FINANCIAL MARKET OF THE REPUBLIC OF SERBIA. Vunjak, Nenad; Milenković, Ivan; Zelenović, Vera // Economic Outlook / Ekonomski Pogledi;2013, Vol. 31 Issue 1, p135 

    Financial market of Autonomous Province of Vojvodina (APV) has some fundamental market elements - Market of Goods in Novi Sad is operating ten years now - there is also certain number of financial market participators onto Belgrade Stock Exchange from APV, such as broker&dealer companies,...

  • INVESTMENT VIEW. Tora, Brian // Money Marketing;1/13/2005, p24 

    Looks into the factors influencing the performance of the stockmarket. Situations manifesting a market driven by fear and greed; Association of supply and demand with the price of a share; Need for those seeking to offer investment advice to consider such market drivers.

  • Cauldron of opportunity.  // Computer Weekly;10/9/2007, p24 

    The article comments on issues concerning the impact of technological innovation at the London Stock Exchange on creation of business opportunities for financial services market. It argues how investments in information technology (IT) in the financial services market magnified its trading...

  • Heroes & Villains.  // Mortgage Strategy;3/24/2008, p20 

    The article offers information related to financial service industry in Great Britain. It states that Villain is considered as one of the stockbrokers circulating rumours about Halifax Bank of Scotland (HBOS). It adds that he become terrible when people lie just to make the fastest buck in business.

  • Brazier: UK may be in bull market.  // Fundweb;3/1/2013, p1 

    The article presents information on the prospects of the bull market in Great Britain. Threadneedle's Simon Brazier said that the market could be at the start of a new bull market but the investors should not expect to see a return of the 1980s and 1990s era. The market was ended when the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics