Buzzmeisters of the Year

Francis, Bob
October 2000
Brandweek;10/16/2000, Vol. 41 Issue 40, pM8
Trade Publication
Offers a look at the marketing strategies for foot-powered scooters, `Harry Potter' books and MP3 digital audio players. Micro scooters from Huffy Corp.; Efforts of Huffy and Razor to maintain the sales of the scooters; Marketing of the `Harry Potter' books.


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