TITLE

Buzzmeisters of the Year

AUTHOR(S)
Francis, Bob
PUB. DATE
October 2000
SOURCE
Brandweek;10/16/2000, Vol. 41 Issue 40, pM8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers a look at the marketing strategies for foot-powered scooters, `Harry Potter' books and MP3 digital audio players. Micro scooters from Huffy Corp.; Efforts of Huffy and Razor to maintain the sales of the scooters; Marketing of the `Harry Potter' books.
ACCESSION #
3732841

 

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