TITLE

Firm Footing

AUTHOR(S)
Schrage, Michael
PUB. DATE
October 2000
SOURCE
Brandweek;10/16/2000, Vol. 41 Issue 40, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explores the changing landscape in the public relations (PR) industry following a panel discussion with several PR professionals. Views on brands and the branding process; Differences between advertising and PR; Relationship between PR professionals and advertising agencies.
ACCESSION #
3732840

 

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