Midway's 'Afro Thunder' Gets TV, Clothing Push

Wasserman, Todd
October 2000
Brandweek;10/16/2000, Vol. 41 Issue 40, p10
Trade Publication
Reports on the advertising campaign launched by Midway Games for its Ready 2 Rumble: Round 2 computer game for PlayStation 2. Clothing line launched by urban clothing brand, Rocawear; Issue concerning the Afro Thunder character in the computer game; Cross-marketing deal signed by Midway.


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