TITLE

Midway's 'Afro Thunder' Gets TV, Clothing Push

AUTHOR(S)
Wasserman, Todd
PUB. DATE
October 2000
SOURCE
Brandweek;10/16/2000, Vol. 41 Issue 40, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the advertising campaign launched by Midway Games for its Ready 2 Rumble: Round 2 computer game for PlayStation 2. Clothing line launched by urban clothing brand, Rocawear; Issue concerning the Afro Thunder character in the computer game; Cross-marketing deal signed by Midway.
ACCESSION #
3732828

 

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