TITLE

Shiseido Rolls Color, Light and $7M In Major Cosmetic Repositioning

AUTHOR(S)
Bittar, Christine
PUB. DATE
October 2000
SOURCE
Brandweek;10/16/2000, Vol. 41 Issue 40, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the upgrading of the cosmetics line of Shiseido. Media budget of the company; Changes in the color of the cosmetics line of the company; Print advertising for the products.
ACCESSION #
3732821

 

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