Shiseido Rolls Color, Light and $7M In Major Cosmetic Repositioning

Bittar, Christine
October 2000
Brandweek;10/16/2000, Vol. 41 Issue 40, p6
Trade Publication
Reports on the upgrading of the cosmetics line of Shiseido. Media budget of the company; Changes in the color of the cosmetics line of the company; Print advertising for the products.


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