TITLE

Creating competitive advantage from an FMC strategy in a traditional telecoms environment

AUTHOR(S)
Mellin, Jorma
PUB. DATE
March 2009
SOURCE
Journal of Telecommunications Management;2009, Vol. 2 Issue 1, p14
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Fixed-mobile convergence (FMC) strategies and products have become very important to providers of telecommunications services because mobility and data communications are becoming increasingly attractive to customers and the technology is getting fragmented. This paper discusses possible FMC strategies and the benefits for telecommunications providers in terms of reducing the pressures of competition and even growing their existing business.
ACCESSION #
37325810

 

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