Finding Your Feminine Voice

Anderson, Tami; Howland, Elizabeth
March 2009
SGB;Mar2009, Vol. 42 Issue 3, p54
Trade Publication
The article presents some tips for attracting women consumers. It has been suggested to companies eager to attract female consumers to develop product lines or campaigns by asking their customers for their perspective. It has been stated that to continue to cultivate relationship with female consumers and increase sales, companies need to gain their feedback on a regular basis.


Related Articles

  • CONSUMER BEHAVIOUR -- BUILDING MARKETING STRATEGY. MIHIC, Svetlana; RADJENOVIC, Dragan; SUPIC, Dejan // Metalurgia International;2013, Vol. 18 Issue 8, p116 

    Customer behaviour research comprises numerous scopes, i.e. research processes in which individuals and groups are engaged during choosing, buying and using products, services, ideas... in order to satisfy their needs and wishes. In the first phases of its development, this scientific discipline...

  • Risqué business. Goldstein, Simeon // Packaging News;Mar2009, p39 

    The article follows the evolution of the packaging designs for condoms. One company admits the challenges in improving the condom business as well as the scarcity of opportunities for suppliers to grow. Other companies consider some changes in their packaging designs to integrate sexuality with...

  • WHERE THE BUCKS ARE. Tischler, Linda // Fast Company;Mar2004, Issue 80, p71 

    The article provides information on the marketing strategies that should be used to attract baby boomer women as consumers. Boomers have money; they control more than half of the nation's discretionary income and three-quarters of the country's financial wealth. Women are biologically...

  • Women's Word of Mouth. Dreschsler, Jen // Global Cosmetic Industry;Dec2004, Vol. 172 Issue 12, p24 

    Provides strategies in marketing cosmetics to women consumers in the U.S. Advantage of reaching out to women consumers; Consideration on the manner by which women share information with each other; Significance of understanding women preferences on cosmetics.

  • High-end products catch attention of 'Makeover' shopper.  // Drug Store News;6/26/2006, Vol. 28 Issue 8, p144 

    The article reports on the trend in the attraction of women to shop higher-end products for men in the U.S. According to beauty trend data from Information Resources Inc., men's skin care has seen major growth in recent years. Senior strategic planner Nicole Green asserted that women's knowledge...

  • Know Your Customers. Friedman, Mark // Sales & Service Excellence Essentials;Mar2007, Vol. 7 Issue 3, p16 

    The article presents guidelines for creating customer profiles and identifying the clients that should be prioritized in future sales and marketing programs. Companies should gather information from their own customer bases in order to segment them accordingly among specific products, upgrades...

  • DO FEMALE CONSUMERS HAVE HIGHER ETHICAL PERCEPTIONS OF MARKETING?  // Global Journal of Business Research (GJBR);2011, Vol. 5 Issue 1, p85 

    No abstract available.

  • What women want. Roberts, Jo // Marketing Week;2/19/2009, Vol. 32 Issue 8, p84 

    The article presents a discussion on women consumers and their psychology during the current recession. Women consumers are reportedly hardest to predict, the fallout of which is seen in brand consumer products sales. Business leaders are reportedly at their wits in finding strategies to...

  • WOMEN'S CHANGING ROLES -- A CONSUMER BEHAVIOR PERSPECTIVE. Roberts, Mary Lou // Advances in Consumer Research;1981, Vol. 8 Issue 1, p590 

    The multiple, and often conflicting, roles of women today pose significant challenges for marketers and researchers. This paper discusses actual and anticipated changes in women's consumer behavior on the basis of issues raised by studies of women's roles in non-marketing disciplines....


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics