TITLE

Finding Your Feminine Voice

AUTHOR(S)
Anderson, Tami; Howland, Elizabeth
PUB. DATE
March 2009
SOURCE
SGB;Mar2009, Vol. 42 Issue 3, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents some tips for attracting women consumers. It has been suggested to companies eager to attract female consumers to develop product lines or campaigns by asking their customers for their perspective. It has been stated that to continue to cultivate relationship with female consumers and increase sales, companies need to gain their feedback on a regular basis.
ACCESSION #
37293407

 

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