TITLE

Feeding Frenzy

AUTHOR(S)
Dzierzak, Louis
PUB. DATE
March 2009
SOURCE
SGB;Mar2009, Vol. 42 Issue 3, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article informs that marketers of sports nutrition and hydration products are targeting female athletes. In 1999, Clif Bar launched the LUNA Sport line of women's-specific sports nutrition products. While brands like LUNA create gender-specific sports nutrition gels, bars and hydration aids, other brands believe female athletes are attracted by the product's performance in training and competition. Jelly Belly Candy Co. introduced Sport Beans jelly beans in 2005.
ACCESSION #
37293406

 

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