Selling Sports Bras

Bouchard, Nancy Pilchard
March 2009
SGB;Mar2009, Vol. 42 Issue 3, p40
Trade Publication
The article discusses how sports bras can make up a significant part of sales for both retailers and manufacturers. For Adidas, sports bras are currently 3 to 5 percent of the company's running apparel business. From quick-dry materials and advanced bonding techniques to styles the trend in sports bras is product that is customized for fashion, fit and function. Design is important, because there are true benefits to a pull over, cross back, zip front or back closure bra


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