Putting Your Best Foot Forward

Bouchard, Nancy Prichard
March 2009
SGB;Mar2009, Vol. 42 Issue 3, p36
Trade Publication
The article discusses issues related to selling shoes to women. Johanna Bjorken, footwear buyer at Jackrabbit Sports, reports technology is the number one driver for sales. Vickey Halsey, senior footwear product line manager, says that women look for shoes that can be worn for multiple purposes and that provide a balance of fashion and function. Jon Teipen, footwear product line manager, agrees that women shoppers are demanding increased technology and better fashion in their footwear.


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