What Do Women Want?

Bouchard, Nancy Prichard
March 2009
SGB;Mar2009, Vol. 42 Issue 3, p32
Trade Publication
The article discusses the need of grabbing female consumer's attention by the sports goods industry. Julie Baxter, vice president (VP) of Moving Comfort, says that women like to buy sports apparel for fitness classes, and there is some planned obsolescence in terms of fashion and colors, so women buy in this category with good frequency. Jerry Rinder, VP of sales and marketing for Woolrich recommends that retailers should repeatedly send updates on seasonal styles to women consumers.


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