An Alternate Reality

Dzierzak, Louis
March 2009
SGB;Mar2009, Vol. 42 Issue 3, p26
Trade Publication
The article discusses the result of the Fleishman Hillard's 2008 survey, "Women, Money and Power, The Shift to the Female-Driven Economy," which was conducted to define women's role in purchasing decisions, their influence on the economy and what that means to marketers. The survey found marketers' views of the lives women lead varied significantly from the way women described themselves.


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