TITLE

The Sporting Goods Problem with Women Consumers

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
March 2009
SOURCE
SGB;Mar2009, Vol. 42 Issue 3, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the need of attracting women consumers by full-line sporting goods chains. In the sporting goods space, the women's influence on purchases has grown with increasing participation by girls in team sports and more women overall staying active much later in life. Much more so than men, women spread positive experiences with brands and retailers to their spouse, friends and social network.
ACCESSION #
37293397

 

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