The Sporting Goods Problem with Women Consumers

Ryan, Thomas J.
March 2009
SGB;Mar2009, Vol. 42 Issue 3, p20
Trade Publication
The article discusses the need of attracting women consumers by full-line sporting goods chains. In the sporting goods space, the women's influence on purchases has grown with increasing participation by girls in team sports and more women overall staying active much later in life. Much more so than men, women spread positive experiences with brands and retailers to their spouse, friends and social network.


Related Articles

  • Fitness in fashion. McClary, Samantha // Estates Gazette;9/7/2013 Supplement Autumn2013 Retail, p20 

    The article focuses on the growing sportswear market in Great Britain. In the global market, sportswear market was valued at 128 billion U.S. dollars prior to the recession. It is expected to reach 300 billion U.S. dollars by 2017. For the growth in the market, women are considered as the...

  • Think shelf-out if you want to stand out. Artus, Mark // Grocer;8/24/2013, p22 

    The article discusses the concept of shelf-out thinking for retailers, which ensures that brand assets are identified during the formulation of the brand with cues created for the purpose of influencing purchase behavior.

  • What women want from brands. Cincotta, Katie // B&T Weekly;8/24/2007, Vol. 57 Issue 2625, p16 

    The article presents information on the research conducted by Splash among women consumers in Australia to find out what they really want from brands. Most Australian women manage their own money. The top health concerns of women include: hospital waiting lists, shortage of medical staff,...

  • CHANGING TERMS OF ENGAGEMENT. O'Neill, Michael // Media: Asia's Media & Marketing Newspaper;8/27/2009, p20 

    The article focuses on the changing trend of women consumer behavior in Asia. It is stated that compared with even a decade ago, Asian women has more spending power and developed relationship with brands. However a report state that more than 50 percent of women feel that their needs and...

  • Survey: Shoppers to Spend Less. Young, Vicki M. // WWD: Women's Wear Daily;5/26/2004, Vol. 187 Issue 110, p5 

    Presents the results of a survey on purchasing patterns of women shoppers in the U.S., conducted by BIGresearch in 2004. Level of interest in branded apparel; Store preferences; Factors that influence store preferences.

  • Is Your Packaging Saying Hello or Goodbye? BEYER, ALISA MARIE // Global Cosmetic Industry;Mar2013, Vol. 181 Issue 2, p20 

    The article highlights the significance of packaging in attracting women consumers for beauty products. It mentions that successful packaging needs to cut through other brand messages' cacophony on the first contact of the consumer with the beauty brand. It states that consumers need to love...

  • Brand loyalty is all about the experience. Berschler, Hope // Brand Strategy;Dec2005/Jan2006, Issue 198, p14 

    The article considers how companies should target 45-60 year-old women. It discusses the need for marketers to think about lifestyles and relevancy rather than age. The article cites Dove's marketing campaign as an example on how to build long-term relationships between brands and consumers.

  • THE CONSUMER AND THE MAINTENANCE OF RESALE PRICES. Cassady Jr., Ralph // Journal of Marketing;Jan1938, Vol. 3 Issue 3, p257 

    The article reports on Fair Trade laws and their implications for American consumers. The author focuses on the effect federal legislation for price maintenance has had on the retail distribution structure of certain U.S. markets. Several research studies comparing the prices of nationally...

  • Brand Perceptions.  // SGB;Jul2005, Vol. 38 Issue 7, p22 

    Focuses on the SGBrand Study which initially measured consumer recognition of top sporting goods brands and athletes.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics