March 2009
SGB;Mar2009, Vol. 42 Issue 3, p15
Trade Publication
The article informs that Nike Inc. is planning to eliminate up to 4 percent of its nearly 35,000 worldwide workforce as part of a restructuring and cost-cutting initiative. Nike noted that two years ago, it undertook a realignment of the Nike brand to organize along key global sport categories. The new restructuring move is an evolution of that strategy and would bring the company closer to consumers and reduce management layers.


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