TITLE

the sgb question COMMUNITY

PUB. DATE
March 2009
SOURCE
SGB;Mar2009, Vol. 42 Issue 3, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents views of several executives on how sporting goods and athletic specialty retailers can make their store environments and marketing programs more appealing to women. According to Steve Ross, Independent Sales Representative from S&G Sports Sales, it should be made sure that there is a woman sales associate on the selling floor at all times of operation, and make sure that the try-on area is clean, well-lit and flattering to the user.
ACCESSION #
37293389

 

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