the sgb question COMMUNITY

March 2009
SGB;Mar2009, Vol. 42 Issue 3, p12
Trade Publication
The article presents views of several executives on how sporting goods and athletic specialty retailers can make their store environments and marketing programs more appealing to women. According to Steve Ross, Independent Sales Representative from S&G Sports Sales, it should be made sure that there is a woman sales associate on the selling floor at all times of operation, and make sure that the try-on area is clean, well-lit and flattering to the user.


Related Articles

  • What Do Women Want? Bouchard, Nancy Prichard // SGB;Mar2009, Vol. 42 Issue 3, p32 

    The article discusses the need of grabbing female consumer's attention by the sports goods industry. Julie Baxter, vice president (VP) of Moving Comfort, says that women like to buy sports apparel for fitness classes, and there is some planned obsolescence in terms of fashion and colors, so...

  • Ramping Up. Leand, Judy // SGB;Nov2006, Vol. 39 Issue 11, p20 

    The article presents an interview with Bruce Pettet, founder and president of Collective Licensing International LLC. In the article, Pettet discusses Collective Licensing's business strategy, the company's biggest challenges in the next few years, short-term and long-term goals,...

  • The Evolution of Gender. Dzierzak, Lou // SGB;Mar2009, Vol. 42 Issue 3, p8 

    The article discusses various reports published within the issue, including one on the "Women, Power and Money" report which shows marketers' perceptions of women may not be accurate and another on the way sporting goods brands and retailers approach women.

  • Sport Business in the Next Decade: A General Overview of Expected Trends. Mahony, Daniel F.; Howard, Dennis A. // Journal of Sport Management;Oct2001, Vol. 15 Issue 4, p275 

    The purpose of this paper is to briefly look back at the sport industry in the 1990's and to make some predictions for the sport industry in the upcoming decade. The 1990's were particularly strong for the sport industry, exceeding the highly optimistic predictions made at the beginning of the...

  • The impact of RMB appreciation on the sporting goods industry and Countermeasures. Fan Wei Yan; Fan Xiao // Advanced Materials Research;7/24/2014, Vol. 989-994, p5037 

    This paper uses literature survey and online survey to analyze the reasons for the appreciation of the currencies and its impact on the sporting goods business in China. It proposes a few strategies for the companies to deal with the appreciation such as: Restructure the finance and manage the...

  • Retailers Sport New Game Plans. Feitelberg, Rosemary // WWD: Women's Wear Daily;5/11/2000, Vol. 179 Issue 92, p8 

    Focuses on the challenge of selling sports clothes to women in the United States. Competition of nonathletic brands; Popularity of private-label goods; Presence of stereotypes in the male-dominated sporting goods industry.

  • Going to extremes. Gilbert, Daniela // WWD: Women's Wear Daily;8/26/1999, Vol. 178 Issue 40, p6 

    Reports on the growth of sporting goods merchandising for women in the United States in 1999. Factors contributing to the growth; Women's participation in sports; Women's activewear and sport-specific apparel designers' offering of special features.

  • Leading the Cause. Walzer, Emily // SGB;Mar2006, Vol. 39 Issue 3, p20 

    The article focuses on the response of women consumers to marketing in the sporting goods industry in the U.S. Wilson's women's marketing effort was launched in 1998 with the introduction of a new gender-specific tennis shoe. Tubbs adopted a similar strategy a few years ago when the company...

  • Do female RSAs have edge when selling to women? Perry, David // Furniture/Today;5/24/2010, Vol. 34 Issue 37, special section p6 

    The article discusses the split opinion coming out of a survey which analyzed gender issues in the mattress purchase process. 50% of the respondents say that female retail store associates (RSA) are more effective in selling to women; whereas the rest say they aren't. Half of the respondents...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics