TITLE

The Evolution of Gender

AUTHOR(S)
Dzierzak, Lou
PUB. DATE
March 2009
SOURCE
SGB;Mar2009, Vol. 42 Issue 3, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses various reports published within the issue, including one on the "Women, Power and Money" report which shows marketers' perceptions of women may not be accurate and another on the way sporting goods brands and retailers approach women.
ACCESSION #
37293388

 

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