Microsoft Opens 2-Front Price War
- MICROSOFT OFFERS PARTNER INCENTIVES FOR OFFICE 2003. Neel, Dan; Burke, Steven // CRN;3/13/2006, Issue 1187, p44
The article reports that Microsoft Corp. is providing its partners new incentives to sell the current Office 2003 software due to the launching of the upgraded Office 2007. The software company Redmond is offering Partner Service Subsidies to solution providers which sell the product. Customers...
- Software marketers duel with intense price cuts. Johnson, Bradley // Advertising Age;3/1/1993, Vol. 64 Issue 9, p3
This article focuses on the efforts made by computer software developers to deal with price cuts in the U.S. as of March 1993. Microsoft Corp. began the price war in late 1992 by introducing the Access database at a short-term promotional price of $99, one-fifth of its suggested retail price of...
- This is not a Mac vs. PC column. Bradner, Scott // Network World;9/29/2008, Vol. 25 Issue 38, p22
The article relates the author's perspectives concerning Microsoft Corp.'s advertising efforts for its Windows Vista operating systems. The author infers that it is not the first time that the company has thought that investing money at television (TV) networks and advertising agencies would...
- Microsoft Battles `Permatemp' Issue. Laabs, Jennifer // Workforce (10928332);Mar1999, Vol. 78 Issue 3, p16
Focuses on the policy in Microsoft Corp. that part-time workers. Number of Microsoft workers who are classified as `temporary workers'; Criticism on a company policy on part-time workers who completed an assignment for at least one year.
- Microsoft's client/server strategy. Scott, Karyl // InfoWorld;8/2/93, Vol. 15 Issue 31, p59
Reports on Microsoft Corp.'s strategy in dominating the client/server business. Investments in the development of new versions of Windows operating system, application development tools, and a new class of workgroup applications; Microsoft's threefold goal; Plan for the release of Cairo,...
- Babysofts, anyone? Greenbaum, Joshua M. // Software Magazine;Aug98, Vol. 18 Issue 11, p10
Discusses the need for Microsoft Corp. to divest in order to hurdle the United States Justice Department's allegations of monopoly of the computer software industry. Creation of six separate firms to handle the firm's major lines of business; Effect of a divested Microsoft on the firm's image.
- Believe it or not. Yager, Tom // InfoWorld;7/08/2002, Vol. 24 Issue 27, p28
Discusses the strategies of Microsoft Corp. of Redmond, Washington that would promote reliability, security, and scalability to its products. Discussion on the initiatives in prerelease computer software; Description of the changes made between Windows 2000 and Windows .Net Server; Mission of...
- The Greatest. Kurson, Ken // Esquire;Feb2002, Vol. 137 Issue 2, p45
Focuses on Bill Gates' Microsoft Corporation. Reasons for believing in Microsoft's stock despite the economic downturn, regulations and competition; Two camps within Microsoft before the settlement of the company's antitrust case.
- Microsoft faces challenges in server software. Meisner, Jeff // Journal of Business (10756124);6/13/2002, Vol. 17 Issue 13, pA14
Reprints the article 'Microsoft faces challenges in server software,' which appeared in a 2002 issue of 'Puget Sound Business Journal.'