Recognizing Travel and Entertainment Spending as an Investment

Jouaneh, Issa
April 2009
Hospitality Upgrade;Spring2009, p140
Trade Publication
The article provides information on the pressures and challenges faced by the overall business industry for the year 2009 in the U.S. It relates that the sector has been greatly affected by the recession in 2008 and that asserts that it will most likely prolong due to the trends in spending flow and changes in the trend in the market. It also affirms that the hoteliers need to adjust their marketing strategies in order to keep up with the pressures in the business.


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