TITLE

Riders on the STORM: A Comprehensive Approach to Survival

AUTHOR(S)
Inge, Jon
PUB. DATE
April 2009
SOURCE
Hospitality Upgrade;Spring2009, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides ways on how to survive the recession with the use of technology. It relates that among the three areas that needs to be looked at include focusing on marketing efforts to increase sales and revenues, implementing cost effectiveness within the industry and improving the efficiency of operation. It also affirms that means such as upgrading web sites and book engines to stand out from other businesses is also an important factor.
ACCESSION #
37275887

 

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