Riders on the STORM: A Comprehensive Approach to Survival

Inge, Jon
April 2009
Hospitality Upgrade;Spring2009, p8
Trade Publication
The article provides ways on how to survive the recession with the use of technology. It relates that among the three areas that needs to be looked at include focusing on marketing efforts to increase sales and revenues, implementing cost effectiveness within the industry and improving the efficiency of operation. It also affirms that means such as upgrading web sites and book engines to stand out from other businesses is also an important factor.


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