Casual retailers, sources ramp up marketing, training to stir business

Ingram, Clinde W.
March 2009
Furniture/Today;3/30/2009, Vol. 33 Issue 29, p14
Trade Publication
The article reports that casual furniture industry retailers and manufacturers are strengthening their marketing strategies and conducting trainings and seminars to stir the industry. Palm Springs Rattan & Garden Classics manager Tami Newton notes the importance of innovative approaches to the industry with the unpredictable situation of the economy. Veteran sales representative Ed Brookes highlights the need to train sales personnel in working with dealers, clients, and costumers.


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