TITLE

HP Expands Retail, Home Print Solutions

AUTHOR(S)
SCOBLETE, GREG
PUB. DATE
March 2009
SOURCE
TWICE: This Week in Consumer Electronics;3/9/2009, Vol. 24 Issue 6, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of Hewlett-Packard to link its print products with a number of entertainment brands to offer photograph merchandise that blend an individual's photograph with licensed content. The goal is to drive demand for Hewlett-Packard's print products. The company will announce a content partership with Dr. Seuss, Marvel Entertainment, the National Basketball Association, Nickelodeon, Star Trek and Normal Rockwell.
ACCESSION #
37251275

 

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