TITLE

All the right moves

AUTHOR(S)
Glova, Judi
PUB. DATE
April 2009
SOURCE
Pharmaceutical Representative;Apr2009, Vol. 39 Issue 4, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article provides information on the strategies of pharmaceutical companies in boosting their business operations and promoting their sales and marketing. Sony's founder, Akio Morita mentions the significance of strategic agility for the betterment of these firms amidst the global economic recession. On the other hand, Debra Ventura, director of sales impact strategy and planning at AstaZeneca, has rendered questions regarding strategic agility.
ACCESSION #
37246732

 

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