Examining Physician Segments

Vaughn, Stacy; Gruber, Sarianne
April 2009
Pharmaceutical Representative;Apr2009, Vol. 39 Issue 4, p12
The article provides information on how to assess the segmentations of several medical practitioners. It mentions that these segments will serve as a guide for pharmaceutical sales representatives in promoting their sales. It overviews the segment profiles of the physicians including corporate professionals, patient-overload independents, and hometown altruists.


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