TITLE

Examining Physician Segments

AUTHOR(S)
Vaughn, Stacy; Gruber, Sarianne
PUB. DATE
April 2009
SOURCE
Pharmaceutical Representative;Apr2009, Vol. 39 Issue 4, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article provides information on how to assess the segmentations of several medical practitioners. It mentions that these segments will serve as a guide for pharmaceutical sales representatives in promoting their sales. It overviews the segment profiles of the physicians including corporate professionals, patient-overload independents, and hometown altruists.
ACCESSION #
37246731

 

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