Better the devil you know

Calder, Simon
March 2009
Travel Weekly (UK);3/6/2009, p37
Trade Publication
The article offers information on Michael O'Leary, chief executive officer (CEO) of Ryanair Airline, and his business strategies. It is stated that he has turned Ryanair into the world's leading airline in terms of international passenger carryings. In the aftermath of September 11, 2001 terrorist attacks, O'Leary ordered more than 100 Boeing 737s at around half the list price. It is stated that this purchase has strengthened the airline's claim to have the lowest cost-base in Europe.


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