ProSieben holds line on asset sales, U.S. programming

Roxborough, Scott
March 2009
Hollywood Reporter;3/5/2009, Vol. 408 Issue 42, p7
Trade Publication
The article reports that the European broadcaster ProSiebenSat.1 has announced that it will not sell off assets or cut its acquisitions budget for U.S. programming despite sour 2008 figures. The company posted a net loss of $162 million and 5.7% decline in consolidated revenue to $3.8 billion. Andreas Bartl, head of ProSieben's main over-the-air German TV division said that the company has no plans to sell off assets and neither the group is looking to drop its struggling call-in channel 9Live.


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