TITLE

Retailer Watch: Why Bookstores Matter

PUB. DATE
March 2009
SOURCE
Book Publishing Report;Mar2009, Vol. 34 Issue 3, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information concerning the book industry in the U.S. According to a survey, bookstores are anticipated to decline in 2011, compared to chain stores. It was found that selling of books through the Internet are facing a growth in demand in the industry, however, a wide group of consumers buy books in bookstores. It was found that bookstores are developing strategies, such as using the Internet, in promoting books to customers.
ACCESSION #
37216659

 

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