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Tags: BLOGS; PRIMARY audience
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- Six Questions to Ask Before Starting a Blog. Walen, Brady // ABA Bank Marketing;May2011, Vol. 43 Issue 4, p26
The article offers six questions which banks should consider before starting a blog. It says that banks should establish a clear set of goals and consider their target audience before deciding to launch a blog. It highlights the importance of hiring individuals who will manage the content of the...
- Air NZ firms up BTL remit. Sudhaman, Arun // Media: Asia's Media & Marketing Newspaper;6/2/2006, p3
The article reports that Air New Zealand (ANZ) Ltd. is looking for new ways to reach its audience. For this purpose the company is exploring new mediums such as marcomms, viral marketing and blogging, which are great avenues to communicate to target customers, in conjunction with traditional...
- The E-Brand That Wouldn't Die. // Folio: The Magazine for Magazine Management;Dec2004, Vol. 33 Issue 12, p15
Announces the relaunching of "Internet World" magazine by Penton Media Inc. as an online community and blog site, with content provided mainly by readers. Target audience of the Web site; Key challenges of a Web-only venture; Comment from David Card of JupiterResearch on viral marketing.
- LETTER: Tailor travel promotions to boost profits. // Marketing Week (01419285);5/21/2009, Vol. 32 Issue 21, p15
A letter to the editor is presented, which presents a discussion on the importance of right destination for the target audience.
- CONTENT IS KING. Paradiso, Michael // B to B;7/11/2011, Vol. 96 Issue 8, p7
In this article the author reflects upon the importance for businesses to lay stress on brand management to attract target audience.
- target audience. // ICSC Dictionary of Shopping Center Terms;2005, p152
A definition of the term "target audience," which pertains to consumers that advertisers want to reach, is presented.
- target consumer. // ICSC Dictionary of Shopping Center Terms;2005, p152
A definition of the term "target consumer," which pertains to a specified audience for which an advertising message is designed, is presented.
- Finding the Money Line. Bilbrough, Phil // AdMedia;Dec/Jan2007, Vol. 21 Issue 11, p13
The article offers guidelines in an agency perspective on the concept to find success through online advertising in New Zealand. According to the author, agencies should request an initial media schedule from internet media agency before beginning any creative development. On the other hand,...
- Insert (your brand) here. Moore, Patricia // AdMedia;Dec/Jan2007, Vol. 21 Issue 11, p31
The article discusses issues surrounding newspaper-inserted magazines (NIMs) in New Zealand. According to Janetta Mackay, assistant editor at the New Zealand Herald, NIMs provide wider opportunities for advertising, develop the reader's relationship with the newspaper and expand the reading...
