Zeebo Targets BRIC Gamers

Schachter, Ken
March 2009
Red Herring;3/24/2009, p4
Trade Publication
This article reveals that Qualcomm-backed startup Zeebo will start shipping a new computer-game console in April 2009 that targets Brazil and other emerging markets. There are four embedded games in the console which has a suggested retail price of $199 upon launch in Brazil. The San Diego, California-based Zeebo faces rivals such as Sony, Microsoft and Nintendo in the vidoe-game console market. Analyst Michael Pachter of Wedbush Morgan Securities says Zeebo is entering a market that rival console makers have chosen to ignore.


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