TITLE

Industry to measure ad metrics

AUTHOR(S)
Meyer, Dan; Bruno, Antony
PUB. DATE
October 2000
SOURCE
RCR Wireless News;10/23/2000, Vol. 19 Issue 43, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the identification, testing and measurement of the effectiveness of the advertising methods used for wireless devices through the Wireless Advertising Marketing and Measurement Initiative introduced by Advertising.com.
ACCESSION #
3720310

 

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