TITLE

Branding is the key to more sales

PUB. DATE
October 2000
SOURCE
Cabinet Maker;10/27/2000, Issue 5211, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the results of a survey conducted among Great Britain's furniture retailers, highlighting the importance of brand recognition. Ranking of Ikea in the survey; Percentage of respondents attracted to MFI Furniture Centres and DFS Furniture Co.; Number of respondents to the survey.
ACCESSION #
3719802

 

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