Text Short Code to PROFIT

Berg, Andrew
April 2009
Wireless Week;4/1/2009 Supplement, p6
Trade Publication
The article presents several perspectives concerning the value of short code marketing. One states that through text messages (SMS), adoption manufacturers could create a market for short codes. Another one implies that short codes represent a new and most powerful entrance to the consumers, by accessing the mobile channel and advertisers to penetrate an increase sacred space.


Related Articles

  • Voice, Over. Velázquez, Andrés F. // Latin Trade (English);Mar2005, Vol. 13 Issue 3, p36 

    Focuses on the strategic efforts of wireless communication companies to increase their presence in the Latin American market while updating their networks to provide more data services aimed at increasing average revenues per user. Market performance of data transmission services such as short...

  • deals.  // Wireless Asia;May2005, Vol. 8 Issue 4, p26 

    This article presents information on important deals in the field of wireless communication systems, as of May 25, 2005. China Mobile Inc. says it has deployed the Nortel Layer 4-7 Switching Solution, which provides secure mobile Internet data capabilities to the mobile operator's 210 million...

  • Verizon Wireless launches 1x in Colorado.  // RCR Wireless News;7/7/2003, Vol. 22 Issue 27, p13 

    Reports on the launching of Verizon Wireless' code division multiple access 2000 1x-based express Network service in Colorado. Speed of the wireless access service; Launch of America Online Incorporated's Mobile IM service using Verizon's text messaging service.

  • By the Numbers.  // Wireless Week;2/1/2006, Vol. 12 Issue 3, p23 

    Presents statistics related to the U.S. wireless industry of February 2006. Number of years in prison that a person convicted of taking a consumer's phone records without permission could face; Percentage of operator revenues from text messaging by 2008; Number of cellular subscribers worldwide...

  • Verizon Wireless, Vodafone to launch transatlantic text messaging.  // RCR Wireless News;1/5/2004, Vol. 23 Issue 1, p11 

    Reports on the plan of Verizon Wireless and minority interest parent company Vodafone Group PLC to launch transatlantic text messaging capabilities between Verizon's code division multiple access network and Vodafone's global system for mobile communications network as of January 5, 2004. ...

  • Methodical Approach to Substantiation of Parameters of Text Messages for Population Notification in Emergency Situations. Durnev, R. A.; Lukyanovich, A. V.; Kotosonova, A. S. // Information & Control Systems / Informazionno-Upravlyaushie Sist;2013, Vol. 65 Issue 4, p60 

    Formulation of a scientific task of rational parameters substantiation for text messages of cellular communication to notify population in emergency situations has been provided. Characteristics of parameters of text messages have been given and factors influencing them have been reflected. A...

  • DOUBLING UP ON VOICE. Fitchard, Kevin // Telephony;Mar2009, Vol. 250 Issue 3, p25 

    The article focuses on the development of orthogonal sub channel (OSC), an innovation that is intended to double the voice capacity. The global system for mobile communication (GSM) community has introduced a technology that allows transmission of two simultaneous calls with GSM time slot. Kai...

  • Performance Comparison of Adaptive Power Control in UMTS for Indoor Propagation. Zahra, H.; Shehzad, K.; Aurangzeb Khan, M.; Muzahir Abbas, S.; Khan, Adnan Ahmed // International Journal of Future Generation Communication & Netwo;Sep2012, Vol. 5 Issue 3, p105 

    Power control is a burning issue in modern wireless communication systems. Specially, in systems based on Code Division Multiple Access (CDMA) technology used in Universal Mobile Telecommunication System (UMTS), power control is adopted for maximizing the overall capacity of wireless system and...

  • CoolTools. Shaw, Keith // Network World;1/23/2006, Vol. 23 Issue 3, p36 

    The article features the Palm Treo 700w, the latest smartphone catered by Verizon Wireless company service that costs about 400 dollars. Palm Treo 700w is recognized as the first Palm device that uses Microsoft Windows Mobile operating system and the first to access the high-speed Code Division...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics