Hofman, Mike
November 2000
Inc.;Nov2000, Vol. 22 Issue 16, p90
Offers a look at Wetzel's Pretzels company which was founded by Rick Wetzel and Bill Phelps. How movie producer John Davis became interested with the company; Why Wetzel and Phelps chose pretzels for their food business; Problems encountered in early Wetzel's stores; Deal between the founders, Davis and other co-investors; Relationship of the founders with investors.


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