TITLE

Fighting back

AUTHOR(S)
Hatch, Dinash
PUB. DATE
February 2009
SOURCE
Travel Weekly (UK);2/27/2009, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on how Cyprus plans to keep the number of tourists high. It is stated that a strong euro and the demise of XL Airways has had an impact on the number of tourists visiting Cyprus. Cyprus realises that attracting more affluent travellers, who place importance on quality of product rather than price, is key to notch up numbers and some work has been carried out across the island in this area. The Cyprus Tourism Organisation (CTO) has also increased its advertising expenditure.
ACCESSION #
37193746

 

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