Fighting back

Hatch, Dinash
February 2009
Travel Weekly (UK);2/27/2009, p52
Trade Publication
The article focuses on how Cyprus plans to keep the number of tourists high. It is stated that a strong euro and the demise of XL Airways has had an impact on the number of tourists visiting Cyprus. Cyprus realises that attracting more affluent travellers, who place importance on quality of product rather than price, is key to notch up numbers and some work has been carried out across the island in this area. The Cyprus Tourism Organisation (CTO) has also increased its advertising expenditure.


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