Global Strategic Alliances

Harper, Pamela; Varallo, D. Vincent
October 2000
Executive Excellence;Oct2000, Vol. 17 Issue 10, p17
Discusses strategic and cultural challenges to global alliances between independent companies or formerly autonomous units of a multinational corporation. Multiple alliance relationships; Failure to take into account the differences in each company's style; Tendency of executives to seize opportunities before addressing the questions of whether the alliance is a strategic fit.


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