TITLE

Global Strategic Alliances

AUTHOR(S)
Harper, Pamela; Varallo, D. Vincent
PUB. DATE
October 2000
SOURCE
Executive Excellence;Oct2000, Vol. 17 Issue 10, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses strategic and cultural challenges to global alliances between independent companies or formerly autonomous units of a multinational corporation. Multiple alliance relationships; Failure to take into account the differences in each company's style; Tendency of executives to seize opportunities before addressing the questions of whether the alliance is a strategic fit.
ACCESSION #
3718127

 

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