Cisco Grabs Pure Digital for $605M

Medford, Cassimir
March 2009
Red Herring;3/19/2009, p1
Trade Publication
The article discusses the acquisition of the Pure Digital Technologies by Cisco for $590 million. Cisco did not regard another $15 million for employee retention incentives. It is analyzed that Pure Digital Technologies' camcorders would benefit Cisco, who is said to be favoring the purchase of application software companies that market products that drive network traffic.


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