TITLE

Network clout versus local heritage

PUB. DATE
March 2009
SOURCE
Media Week;3/10/2009, Issue 1199, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the views of radio experts on networked programming of radio stations in Great Britain. According to Kevin Stewart, managing director of The Coast 106, Global's strategy is right because it gives the company a well-defined proposition to sell national airtime. Ashley Tabor, chief executive of Global Radio, states that a networked product is much more relevant to what people want. Stuart Taylor, chief executive of GMG Radio, notes that through networking, owners can afford higher quality broadcasters.
ACCESSION #
37171530

 

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