TITLE

MYSTERY SHOPPER

PUB. DATE
February 2009
SOURCE
Travel Weekly (UK);2/20/2009, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on the ratings of several travel agencies in Cambridge, England. Flight Centre has some eye-catching advertisements, and it got a score of 39%. It is stated that the agency didn't give complete information to the rater about the price for a location. Thomas Cook is an agency that got a score of 80%. It is stated that the agency gave detailed information to the rater about three tour operators to suit his requirements.
ACCESSION #
37146938

 

Related Articles

  • Travel industry braces for new era. Underwood, Elaine // Adweek Western Edition;2/27/95, Vol. 45 Issue 9, p9 

    Reports that travel agencies are preparing for a campaign aimed at reaffirming the importance of their service to mitigate imminent service charges with consumers. Antitrust suit and petition for restraining order against filed by agencies to fight airlines commission cuts; American Society of...

  • Seychelles shores up knowledge gap.  // Travel Trade Gazette UK & Ireland;3/11/2002, Issue 2504, p42 

    Reports on the marketing campaign of the Seychelles tourism industry. Discussion on training programs given to travel agents; Information on a guidebook published to boost the industry; Details of a Web site launched to promote the industry.

  • Secrets of Advertising Success. SanFillipo, Micele // Travel Agent;03/13/2000, Vol. 298 Issue 12, p16 

    Focuses on the benefits of advertising to travel trade in the United States. Marketing strategies that travel companies can adopt to minimize expenses; Factors to consider before making the decision to advertise; Client information that need to be known to travel agencies before advertising.

  • Guadeloupe Continues Its Upward Spiral. Smith, Eileen Robinson // Travel Agent;3/27/2006, Vol. 324 Issue 11, p56 

    The article features on the increasing promotion for tourism to target American tourist in Guadeloupe. The increase in tourism is triggered by the airlines that offers destinations to the island, cruise ships that docked into its ports and advertising in media. To better promote the tourism, The...

  • Selling adventure tours on the Internet. Chapman, Rey // NZ Business;Oct96, Vol. 10 Issue 9, p52 

    Focuses on the importance of Internet advertising for travel agencies in New Zealand. Establishment of Internet marketing department; Promotion of New Zealand holidays.

  • You're big in Japan.  // Travel Trade Gazette UK & Ireland;3/8/2004, Issue 2604, p46 

    Reports on the Japanese government's plan to include its first training program for travel agents in its biggest advertising campaign in Great Britain. Concept of the Visit Japan promotion; Budget allocated for the project.

  • Ruckus over China 'price predators' Egan, Liam // Travel Trade;12/17/2003, p2 

    Reports on the increase in the incidence of predatory pricing in tandem with growth in the number of Australian travel agents offering China product. Advertising of lower prices for itineraries that appeared on face value to be same as established operators' products; Reduction in costs by...

  • STOP PRESS.  // Travel Trade Gazette UK & Ireland;5/19/2003, Issue 2564, p64 

    Presents news briefs related to the travel industry worldwide as of May 19, 2003. Teletext Holidays' launch of a multimillion-pound advertising campaign; Thomas Cook Ltd.'s appointment of sales directors; Reduction in air ticket fair by Carlson Wagonlit Travel.

  • Shelf life.  // Travel Weekly (UK);12/8/2006, p63 

    The article features several brochures including the "France 2007," by Lagrange, the "Families Worldwide 2007," by the Worldwide Group, and the "2007 Motorsports," by Grandstand Motorsports. "France 2007" is said to be focusing on luxurious self-catering apartments; "Families Worldwide 2007" is...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics