TITLE

'So gay' ad campaign pays off

PUB. DATE
February 2009
SOURCE
Travel Weekly (UK);2/20/2009, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the controversial advertising campaign "so gay", which caused widespread controversy, is still paying off for Amro Worldwide. The gay and lesbian specialist operator launched the campaign in July 2008 to highlight the gay credentials of six U.S. partner destinations. The move generated worldwide media coverage and is still making newspaper headlines.
ACCESSION #
37146914

 

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