'So gay' ad campaign pays off

February 2009
Travel Weekly (UK);2/20/2009, p7
Trade Publication
The article reports that the controversial advertising campaign "so gay", which caused widespread controversy, is still paying off for Amro Worldwide. The gay and lesbian specialist operator launched the campaign in July 2008 to highlight the gay credentials of six U.S. partner destinations. The move generated worldwide media coverage and is still making newspaper headlines.


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