TITLE

Ethos Group members devise new incentives

PUB. DATE
February 2009
SOURCE
Travel Weekly (UK);2/20/2009, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that members of the Elite Travel Group luxury specialist division Ethos Group have been trying out new ideas to encourage customer loyalty during the economic downturn. The members have seen a healthier start to the year than expected, but say conversions are much more difficult than usual. Elite Travel Group commercial manager Julie Franklin said some have turned to quirky ideas to help engender loyalty from customers.
ACCESSION #
37146911

 

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