Ethos Group members devise new incentives

February 2009
Travel Weekly (UK);2/20/2009, p5
Trade Publication
The article reports that members of the Elite Travel Group luxury specialist division Ethos Group have been trying out new ideas to encourage customer loyalty during the economic downturn. The members have seen a healthier start to the year than expected, but say conversions are much more difficult than usual. Elite Travel Group commercial manager Julie Franklin said some have turned to quirky ideas to help engender loyalty from customers.


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