TITLE

A Partnership in Audience

AUTHOR(S)
MICKEY, BILL
PUB. DATE
January 2009
SOURCE
Audience Development;Jan2009, Vol. 24 Issue 1, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the content synergy between "The Fader," a music and culture magazine, and Pitchfork.com, an indie music news and reviews Web site, after the two teamed up. The two companies' products compliment each other with one on print and the other online. The main purpose of the team up is to expand their advertising opportunities and media exposure on a wider audience. It is noted that the digital-live event scale of the combined media is a cross-platform. "Pitchfork" focuses on record labels while "Fader" carries lifestyle brands.
ACCESSION #
37136100

 

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