A Partnership in Audience

January 2009
Audience Development;Jan2009, Vol. 24 Issue 1, p12
Trade Publication
The article focuses on the content synergy between "The Fader," a music and culture magazine, and Pitchfork.com, an indie music news and reviews Web site, after the two teamed up. The two companies' products compliment each other with one on print and the other online. The main purpose of the team up is to expand their advertising opportunities and media exposure on a wider audience. It is noted that the digital-live event scale of the combined media is a cross-platform. "Pitchfork" focuses on record labels while "Fader" carries lifestyle brands.


Related Articles

  • Popular Science First Mag Brand to Use ABC's Consolidated Media Report. MICKEY, BILL // Audience Development;Fall2011, Vol. 26 Issue 4, p16 

    The article announces "Popular Science" as the first magazine to use the Consolidated Media Report (CMR) of the Audit Bureau of Circulations (ABC). It says that the media report is a way in which auditing firms are expanding their reporting services in determining who is visiting a Web site or...

  • Garth sits out the dance; hot air in the Windy City. Boehlert, Eric // Billboard;2/19/94, Vol. 106 Issue 8, p41 

    Reports on developments in the mass media and its coverage of the sound recording industry. MCA's failure to forge a licensing agreement with Brooks and Liberty Records for the inclusion of singer Garth Brooks' songs in the film `8 Seconds'; Personal attacks and challenges to the Chicago,...

  • This is how they do it in the U.K. Sexton, Paul // Brandweek;10/26/98, Vol. 39 Issue 40, pSPS14 

    Focuses on the effect of the use of music in television and movie-theater commercials in Great Britain on the creation of hit songs and popularity of recording stars. PepsiCo's endorsement deals with music groups Spice Girls and Boyzone; Ability of advertisements for jeans and beer to create...

  • Too Many Notes To Choose From? O'Gara, Terry // SHOOT;04/13/2001, Vol. 42 Issue 15, p4 

    Ponders on the growing number of professionals entering the commercial music production field. Ease in which people enter the industry; Benefits from the increase in the number of talents; Avenues from which a music production house can generate revenue.

  • THE KNOWLEDGE: AN EXPERT'S VIEW. Wood, Dan // Campaign;7/11/2003, Issue 28, p8 

    Analysis of readership profiles reveals a general fall in the percentage of readers aged 25 to 34 and a rise in the percentage of those aged 55 and over. It is with this in mind that 'The Times' has launched 'The Knowledge' as a new addition to its Saturday package. Produced in an A5 newsprint...

  • BACKSTAGE.  // Ebony;Apr1976, Vol. 31 Issue 6, p30 

    The article reports on the largest magazines owned by the black people in terms of sales which include Ebony, Jet, and Black Stars and Ebony Jr.

  • MW50 underlines a shift in power. Talbot, Martin // Music Week;7/19/2003, Issue 28, p22 

    Editorial. Focuses on the effects of media and business models on the sound recording industry. Changes in the music industry.

  • Internet set to call the tune. Day, Julia; Robson, Jackie // Marketing Week;7/27/2000, Vol. 23 Issue 26, p38 

    Focuses on the downloading of music over the Internet in Great Britain. Trends within the music recording industry; Impact of the Internet on the industry; Account on the online distribution strategies adopted by several music companies; Concern over online music piracy; Availability of the...

  • Memo Pad.  // WWD: Women's Wear Daily;5/20/2010, Vol. 199 Issue 107, p11 

    The article offers news briefs related to mass media. It mentions about the successes of the journal "People," magazine and its circulation. Espinoza is upgrading to co-president and editorial director of Latina Media Ventures, publisher of Latina magazine. iVillage has launched a redesigned...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics