TITLE

DirecTV Extends 'Mega March Madness'

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
October 2000
SOURCE
Multichannel News;10/23/2000, Vol. 21 Issue 43, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that United States-based satellite television firm DirecTV Inc. has extended its deal with the National Collegiate Athletic Association to distribute its men's basketball tournament as of October 23, 2000. Details of the television distribution deal; Impact on cable television companies' efforts to break the hold of DirecTV on the basketball tournament.
ACCESSION #
3710858

 

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